Luiz Angelotti is an advertising
professional specialized in the Development of
Strategies and the implementation of programs for
the licensing of trademarks and characters, with
more than 30 years of experience in the field.
He currently is the Executive Director of the
Brazilian Licensing Association (ABRAL - Associação
Brasileira de Licenciamento), which envisions the
moral and ethics in conducting the business in this
segment.
Angelotti started his career in the licensing
segment in 1979, in the MAURICIO DE SOUSA studios -
a Brazilian icon and also the greatest Brazilian
licensor, also known internationally in the field.
The MAURICIO DE SOUSA studio is considered a
“national licensing school”, and many successful
professionals started their careers there.
After 15 years (1979-1994) in the studios, Angelotti
worked in the commercial/sales department of one of
the most important licensing agencies at the time;
CHARACTER/TOY TRADE, from 1994 until 1996, where the
learned a great deal about the international
licensing market, with names like Bernard Glazer (in
memoriam) and Helen Fakhr, licensing properties such
as Marvel, Sonic (Sega), King Features among many
others.
During 1997 and 1998, Luiz Angelotti acted as
Marketing Director in one of the main video
distributors in Brazil; MUNDIAL FILMES, where he was
in charge of the development of the company's
licensing department, called MUNDIAL LICENSING,
representing characters such as Peter Rabbit and
Babar, with a strong emphasis in the home video
promotional area.
In 1999, he was responsible to create DALICENÇA
LICENCIAMENTO, a company that started with the SUSI
Licensing program (Brazilian fashion doll, whose
copyrights belongs to Brinquedos Estrela, which is
the greatest manufacturer of toys in Brazil). He
also represented TOEI ANIMATION with the characters
DIGIMON, DRAGON BALL Z AND SAINT SEYIA (Knights of
the Zodiac), winning various awards, especially the
Best Licensing Agent Award and the Best Licensed
Company Award.
In 2002 he created a joint venture with IMAGINE
ACTION Licensing Agency. With the trade name
CREATIVE LICENSING BRASIL, the agency represented
companies such as Toei Animation, Viz, King Features,
Felix The Cat, NBA, Susi among others, being
considered one of the best licensing agencies in
Brazil, and being also internationally acknowledged.
In 2008, Luiz Angelotti created the company bearing
his name, ANGELOTTI Licensing & Entertainment
Business, with a modern structure that is totally
adequate to the new global consumer market. |